'The urgency to tackle e-waste is showing on the ground'- Source, Business Line

• India Clean up week held on October 13 to 19 is the largest e-waste collection drive in the country.
• Bengaluru based e-recycling company called Cerebra Green which is the part of Cerebra Integrated Technologies is organizing it.
• It is to be executed in seven cities- New Delhi, Mumbai,Chennai, Bengaluru, Hyderabad, Pune and Ahmedabad.
• The idea is to make people aware of  e-waste ,its impacts on the environment, proper recycling and its legislation.
• E-waste production in India is estimated to touch three million tonnes by the end of 2018.
• Industries contribute to 70% of e-waste ,while households contribute almost 15%. The rest comes from discarded or 'end of life' electrical and electronic equipment. 
• Cerebra  have programme is about  signing up illegal e-waste collectors and recyclers and bringing them under their umbrella.